When it comes to the operation of a business of great proportions or company with smaller numbers, it is always great to see them using the best practice measures put in place and advised by that particular industry. When a company is ‘with it’ and up to date with its measures and practices and systems, it is a great sign that they are thriving and not just surviving. They are worth using and worth investing in, and all but guarantee a great user experience. So whether you are offering such a service or looking for such a function, there are a handful of key elements to consider for the best way forward.
For a digital marketing company, it is highly important that structure and reporting lines are put in place from the outset. There needs to be a functionality to the business that seems second to none, with no stone left unturned and no employee effectively left to their own devices. When one is serving another and so on and so forth, then that is a thriving environment that everyone should want to be a part of. This is how it has worked in the past – and that’s how it will happen in the future too.
In a lot of aspects, manual entry instead of automation can run a business into the ground. In this day and age, in this year of these advances, there are always new systems of automation to explore. It won’t mean putting someone out of a job, but should allow their job to be that much easier – and even afford them more time to diversify and strengthen their weaknesses and work on their strengths. There is a lot of research around on this, so you might want to do yours and see for yourself.
As much as there needs to be flat functions and purpose for specific departments, there also needs to be a decent amount of adaptability and willingness to jump onto ad hoc work here and there. This too is something to notice early on, when you want to see if the agency you have or are going to hire are willing to operate out of standard hours when a deadline is looming. Those willing to take a step or further for you are the ones that you want to keep on your books for an extended period for the business.
It’s common practice these days for a media house with a substantial print history to try and shoehorn themselves into the digital space. If they know what they are doing and are going about it the right way, then fine. But if it’s obvious that they are veritable print dinosaurs and don’t really know anything about the digital space and agency life, then perhaps search elsewhere for someone that actually can do the job right – and have the reputation and credibility and resources and digital equipment to get it right. There are some great examples at the click of a button of agencies that are doing it the right way.