There’s nothing you can’t blog about on the internet these days. One of the best ways to promote a business, or yourself as a professional, is to blog about the industry in general rather than directly about the subject. Blogging is a good way to spread a person’s or a business’s expertise regarding a subject. This expertise is important is establishing the business or the professional as a trustworthy source within the industry.
In this regard, blogging can be an extremely powerful tool. Here are several tips that will help you create a popular blog about any industry:
Choose a CMS with the Features You Need
There are a number of Content Management Systems (CMS) now available that you can use to create your blog for free. When you go shopping for CMS, make sure the one you choose has features that you need. For example, if you need a basic blog, WordPress would do. However, if you need advanced tweaking, you will have to choose a CMS like Magento. There’s an advantage to using popular CMSs, as they come with an array of specialised services like WordPress hosting plans.
Search for a Great Hosting Plan
Do not subscribe to the free account provided by your CMS. You will eventually have to host your blog independently. It will allow you to monetise from your blog, own all copyright and handle increased traffic with higher bandwidth. Therefore, choose the best web hosting for WordPress, Joomla or any other CMS you choose. Don’t absentmindedly go with the default option.
Choose Catchy Headlines, but Avoid Clickbait
You will need catchy headlines for your blog posts with the potential to go viral on social media. However, your headlines should be accurate, not clickbait-y. Here’s an example of a clickbait headline: “You Won’t Believe What Happened When I Did That”. Your blog about an industry should be professional, so stay clear of tabloid fare like the example headline. You won’t your readers to trust your posts, not mistake them for spam.
Add Links to Credible Sources
Don’t forget to add links to credible sources within your link. For example, if you mention statistics, provide a link to the original source, like a government census report. Make sure all your redirects go to reputable sources like government websites, academic papers or popular newspapers. Don’t give links to dubious websites or “citizen journalism” blogs.
Last by not least, you should add plenty of graphics to attract readers. Keep your posts formal, but also easy to read for a general audience. If you follow these tips, your blog will be a success in no time.
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